Writings and Witterings

Mindful Writing Challenge ~ January 2013 ~ Small Stone 27


Day 27

‘You’ll wonder where the yellow went when you brush your teeth with Pepsodent,’ I remember the jingle and find myself singing it from time to time ~ usually when I see contemporary ads for tooth whitening. It was one of the first TV ads when ITV opened. The very first one was for another toothpaste, Gibbs SR, which showed a toothpaste in a block of ice. I remember the visual but cannot remember the jingle or voiceover to Gibbs SR from 1955, but then, I was very small …

Polly Robinson © 2013

Pepsodent toothpaste

Pepsodent toothpaste

A Gibbs SR 2

Gibbs SR toothpaste ~ the first UK ITV advertisement shown in 1955


11 thoughts on “Mindful Writing Challenge ~ January 2013 ~ Small Stone 27

  1. It’s remarkable how we remember the ads! Well written!


  2. Rhyming words and music, a neumonic device that advertisers use to get your money. Remember learning your A B C’s? Most likely that had a little tune along with the letters to help you learn.


  3. But I still thinks ads are sometimes exaggerated. haha


  4. Pingback: Small stones for a Winter Weekend Jan. 25 through Jan 27, 2013 | Quillfyre

  5. Ooh I remember both of those!! Gulp – I’m getting on a bit!


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